Get to know
ME.
Hey there - I’m Michaela! An entrepreneur, straight-shooter, and business strategist with over 20 years in the hair and beauty industry. I’ve built two successful salons, created a thriving education company, and have a serious passion for helping other salon owners and hairstylists build businesses that run smoothly and make real money.
If you’ve got big dreams for your salon or education program, I’m all in. I’m here to help you turn those ideas into a profitable, sustainable business that reflects your passion. Whether it’s building your dream team or launching an education program, I’ll help you elevate your career and make an impact on the industry in a way that’s uniquely yours.
I’m all about getting things done. With my experience in corporate sales and marketing, plus running my own businesses, I know how to spot opportunities and get results fast. I’ve helped salon owners restructure, improve profitability, and lead high-performing teams. If you’re ready to level up, make more money, and take control, let’s make it happen.
I get that you want a plan that works. I take a no-bs, detailed approach to everything, from setting up systems that streamline your business to improving profitability and forecasting for growth. My strategies are customized to fit your business, and I’m here to make sure you have a clear path forward that gets you the results you want.
You don’t have to do this alone. I’ve spent years working one-on-one with salon owners and hairstylists, helping them build businesses that not only grow but feel good to run. I’m here to guide you through every step of the process, whether that’s building a team you can rely on or creating systems that take the stress out of day-to-day operations.
Whatever stage you’re at in your business, I’m here to help you spot the blind spots, build a strong foundation, and turn your vision into reality. Ready to transform your business and take things to the next level? Let’s get to work!
01. BUSINESS OWNER
I have triumphed as the owner of not just one, but two thriving salons.
02. HAIRSTYLIST
My passion lies in assisting hairstylists in establishing thriving businesses while maintaining healthy boundaries.
03. EDUCATOR
For more than two decades, I have empowered and mentored aspiring professionals in the industry as a dedicated educator.
03. SPEAKER
You can often find me speaking on awesome podcasts about business, life and success mindset.
About MICHAELA
My MISSION
My mission is simple: to empower you—an industry professional—to achieve lasting success and profitability without the stress or overwhelm. You deserve to thrive, and I’m here to help make that happen by giving you the tools, strategies, and support you need to build the future you envision.
My VISION
Imagine a world where every beauty professional can chase their passion without the stress and burnout that so often comes with it. A world where beauty businesses aren’t just scraping by but thriving month after month. That’s the vision that drives me—to give beauty pros the knowledge and tools they need to succeed in every area of their business. I believe you’re uniquely talented and deserve a life that’s fulfilling both personally and professionally. Together, we can elevate the industry and create a brighter future for beauty professionals everywhere.
